Aaker, David A.
Marketing research - 7th ed. - New York, N.Y. : Wiley, 2001 - 751 p.
0471363405
MARKETING RESEARCH
HF5415.2 / A243M 2001
Marketing research - 7th ed. - New York, N.Y. : Wiley, 2001 - 751 p.
0471363405
MARKETING RESEARCH
HF5415.2 / A243M 2001