Etzel, Michael J.
Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton - 12th ed. , international ed. - Boston, Mass. : McGraw-Hill Irwin, c2001 - 674 p. : col. ill. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes
0073660310
MARKETING
HF5415 / E893M 2001
Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton - 12th ed. , international ed. - Boston, Mass. : McGraw-Hill Irwin, c2001 - 674 p. : col. ill. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes
0073660310
MARKETING
HF5415 / E893M 2001