Engel, James F.
Promotional strategy - 3rd ed. - Homewood, Ill. : Irwin, 1975 - 650 p.
ADVERTISING--MARKETING
MARKETING
ADVERTISING
MARKETING--MANAGEMENT
HF5415 / E533P 1975
Promotional strategy - 3rd ed. - Homewood, Ill. : Irwin, 1975 - 650 p.
ADVERTISING--MARKETING
MARKETING
ADVERTISING
MARKETING--MANAGEMENT
HF5415 / E533P 1975