Knapp, Duane E.
The brandmindset / Duane E. Knapp - New York, N.Y. : McGraw-Hill, c2000 - 277 p. : ill.
Includes bibliographical references and index
007134795X
Brand name products
Branding (Marketing)
Product management
HD 69 .B7 / K526B
The brandmindset / Duane E. Knapp - New York, N.Y. : McGraw-Hill, c2000 - 277 p. : ill.
Includes bibliographical references and index
007134795X
Brand name products
Branding (Marketing)
Product management
HD 69 .B7 / K526B