Kotler, Philip.
Marketing management - 10th ed. - Upper Saddle River, N.J. : Prentice Hall International, 2000 - 718 p.
MARKETING--MANAGEMENT
HF5415.13 / K647M 2000
Marketing management - 10th ed. - Upper Saddle River, N.J. : Prentice Hall International, 2000 - 718 p.
MARKETING--MANAGEMENT
HF5415.13 / K647M 2000