BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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Howard, John A.

Buyer behavior in marketing strategy - 2nd ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1994 - 603 p.

Subjects--Topical Terms:
CONSUMER BEHAVIOR
MARKETING--MANAGEMENT

LC Class. No.: HF5415.32 / H682B 1994

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