Schnaars, Steven P.
Marketing strategy : customers and competition - 2nd rev. and updated ed. - New York, N.Y. : Free Press, 1998 - 216 p.
MARKETING--MANAGEMENT
STRATEGIC PLANNING
COMPETITION
HF5415.13 / S362M 1998
Marketing strategy : customers and competition - 2nd rev. and updated ed. - New York, N.Y. : Free Press, 1998 - 216 p.
MARKETING--MANAGEMENT
STRATEGIC PLANNING
COMPETITION
HF5415.13 / S362M 1998