BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

Normal view MARC view ISBD view

Shimp, Terence A.

Promotion management & marketing communications - 3rd ed. - Fort Worth, Tex. : Dryden Press, 1993 - 682 p.

Subjects--Topical Terms:
COMMUNICATION IN MARKETING
SALES PROMOTION
ADVERTISING
DIRECT MARKETING

LC Class. No.: HF5415.123 / S545P 1993

Place hold
Print
Add to your cart (remove)
Save record
More searches