Kotler, Philip.
Marketing management : analysis, planning, and control - 2nd ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1972 - 885 p.
MARKETING
MARKETING--MANAGEMENT
HF5415.13 / K674M 1972
Marketing management : analysis, planning, and control - 2nd ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1972 - 885 p.
MARKETING
MARKETING--MANAGEMENT
HF5415.13 / K674M 1972