Lehmann, Donald R.
Analysis for marketing planning - 4th ed. - Chicago, Ill. : Irwin, 1997 - 211 p.
MARKETING--UNITED STATES--MANAGEMENT
HF5415.13 / L435A 1997
Analysis for marketing planning - 4th ed. - Chicago, Ill. : Irwin, 1997 - 211 p.
MARKETING--UNITED STATES--MANAGEMENT
HF5415.13 / L435A 1997