McCarthy, E. Jerome
Essentials of marketing : a global managerial approach - 5th ed. - Burr Ridge, Ill. : Irwin, 1994 - 552 p.
MARKETING
HF5415 / M322E 1994
Essentials of marketing : a global managerial approach - 5th ed. - Burr Ridge, Ill. : Irwin, 1994 - 552 p.
MARKETING
HF5415 / M322E 1994