BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

Normal view MARC view ISBD view

Vanden Bergh, Bruce G.

Advertising principles : choice, challenge, change / Bruce G. Vanden Bergh, Helen Katz - Lincolnwood, Ill. : NTC Business, c1999 - 582 p. : ill. (some col.)

Includes bibliographical references and index

ISBN: 0844229903

Subjects--Topical Terms:
ADVERTISING

LC Class. No.: HF5823 / V362A

Place hold
Print
Add to your cart (remove)
Save record
More searches