Smith, Garry D.
Business strategy and policy / Garry D. Smith, Danny R. Arnold, Bobby G. Bizzell - 3rd ed. - Boston, Mass. : Houghton Mifflin, c1991 - 380 p. : ill.
Includes bibliographical references and index
0395433673
STRATEGIC PLANNING
STRATEGIC PLANNING--CASE STUDIES
HD30.28 / S647B 1991
Business strategy and policy / Garry D. Smith, Danny R. Arnold, Bobby G. Bizzell - 3rd ed. - Boston, Mass. : Houghton Mifflin, c1991 - 380 p. : ill.
Includes bibliographical references and index
0395433673
STRATEGIC PLANNING
STRATEGIC PLANNING--CASE STUDIES
HD30.28 / S647B 1991