Fill, Chris.
Marketing communications : frameworks, theories and applications - London : Prentice Hall, 1995 - 515
COMMUNICATION IN MARKETING
MARKETING CHANNELS
HF5415.123 / F544M
Marketing communications : frameworks, theories and applications - London : Prentice Hall, 1995 - 515
COMMUNICATION IN MARKETING
MARKETING CHANNELS
HF5415.123 / F544M