Kotler, Philip.
Marketing management : analysis, planning implementation, and control - 7th ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1991 - 756 p.
MARKETING
HF5415.13 / K674M 1991
Marketing management : analysis, planning implementation, and control - 7th ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1991 - 756 p.
MARKETING
HF5415.13 / K674M 1991