Kotler, Philip.
Marketing management : analysis, planning, and control - 5th ed. - Scarborough, Ont. : Prentice-Hall Canada, 1985 - 839 p.
MARKETING
HF5415.13 / K674M 1985
Marketing management : analysis, planning, and control - 5th ed. - Scarborough, Ont. : Prentice-Hall Canada, 1985 - 839 p.
MARKETING
HF5415.13 / K674M 1985