Peter, J. Paul
Marketing management : knowledge and skills - 5th ed. - Boston, Mass. : Irwin/McGraw-Hill, 1998 - 944 p.
MARKETING--MANAGEMENT
HF5415.13 / P473M 1998
Marketing management : knowledge and skills - 5th ed. - Boston, Mass. : Irwin/McGraw-Hill, 1998 - 944 p.
MARKETING--MANAGEMENT
HF5415.13 / P473M 1998