BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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Barban, Arnold M.

Essentials of media planning : a marketing viewpoint - 3rd ed. - Lincolnwood, Ill. : NTC Business, 1993 - 153 p.

Subjects--Topical Terms:
ADVERTISING MEDIA PLANNING
MARKETING

LC Class. No.: HF5826.5 / B372E 1993

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