Fill, Chris.
Marketing communications : contexts, contents and strategies - 2nd ed. - London : Financial Time/Prentice Hall, 1999 - 656 p.
COMMUNICATION IN MARKETING
MARKETING CHANNELS
SALES PROMOTION
HF5415.123 / F544M 1999
Marketing communications : contexts, contents and strategies - 2nd ed. - London : Financial Time/Prentice Hall, 1999 - 656 p.
COMMUNICATION IN MARKETING
MARKETING CHANNELS
SALES PROMOTION
HF5415.123 / F544M 1999