Schiffman, Leon G.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk - 6th ed. - Upper Saddle River, N.J. : Prentice Hall, c1997 - 672 p. : ill. (some col.)
Includes bibliographical references and indexes
0133729885
CONSUMER BEHAVIOR
MOTIVATION RESEARCH (MARKETING)
HF5415.32 / S343C 1997
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk - 6th ed. - Upper Saddle River, N.J. : Prentice Hall, c1997 - 672 p. : ill. (some col.)
Includes bibliographical references and indexes
0133729885
CONSUMER BEHAVIOR
MOTIVATION RESEARCH (MARKETING)
HF5415.32 / S343C 1997