BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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Mueller, Barbara

International advertising : communicating across cultures / Barbara Mueller - Belmont, Calif. : Wadsworth Pub. Co., c1996 - 340 p. : ill.

Includes bibliographical references and index

ISBN: 0534192785

Subjects--Topical Terms:
ADVERTISING
EXPORT MARKETING
INTERCULTURAL COMMUNICATION
ADVERTISING MEDIA PLANNING

LC Class. No.: HF5823 / M834I

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