Lovelock, Christopher H.
Marketing challenges : cases & exercises - 3rd ed. - New York, N.Y. : McGraw-Hill, 1993 - 628 p.
MARKETING--CASE STUDIES
MARKETING--PROBLEMS, EXERCISES
HF5415 / L683M 1993
Marketing challenges : cases & exercises - 3rd ed. - New York, N.Y. : McGraw-Hill, 1993 - 628 p.
MARKETING--CASE STUDIES
MARKETING--PROBLEMS, EXERCISES
HF5415 / L683M 1993