Jones, John Philip
What's in a brand? : building brand equity through advertising - New Delhi : Tata McGraw-Hill Pub. Co., 1998 - 335
ADVERTISING
BRAND NAME PRODUCTS
HF5823 / J663W
What's in a brand? : building brand equity through advertising - New Delhi : Tata McGraw-Hill Pub. Co., 1998 - 335
ADVERTISING
BRAND NAME PRODUCTS
HF5823 / J663W