Bernhardt, Kenneth L. 1944-
Cases in marketing management - 3rd ed. - Plano, Tex. : Business, 1985 - 705 p.
MARKETING--MANAGEMENT--CASE STUDIES
MARKETING--DECISION MAKING--CASE STUDIES
HF5415.13 / B476C 1985
Cases in marketing management - 3rd ed. - Plano, Tex. : Business, 1985 - 705 p.
MARKETING--MANAGEMENT--CASE STUDIES
MARKETING--DECISION MAKING--CASE STUDIES
HF5415.13 / B476C 1985