Boyd, Harper W., Jr.
Marketing management : a strategic approach with a global orientation - 2nd ed. - Chicago, Ill. : Irwin, 1995 - 555 p.
MARKETING--MANAGEMENT
HF5415.13 / B692M 1995
Marketing management : a strategic approach with a global orientation - 2nd ed. - Chicago, Ill. : Irwin, 1995 - 555 p.
MARKETING--MANAGEMENT
HF5415.13 / B692M 1995