Belch, George Edward
Advertising and promotion : an integrated marketing communications perspective / George Edward Belch & Michael A. Belch - 5th ed. , international ed. - Boston, Mass. : McGraw-Hill/Irwin, c2001 - 795 p. : col. ill. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index
0071180265
ADVERTISING
SALES PROMOTION
COMMUNICATION IN MARKETING
HF5823 / B442A 2001
Advertising and promotion : an integrated marketing communications perspective / George Edward Belch & Michael A. Belch - 5th ed. , international ed. - Boston, Mass. : McGraw-Hill/Irwin, c2001 - 795 p. : col. ill. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index
0071180265
ADVERTISING
SALES PROMOTION
COMMUNICATION IN MARKETING
HF5823 / B442A 2001