Belch, George Edward
Introduction to advertising and promotion : an integrated marketing communications prespective - 3rd ed. - Chicago, Ill. : Irwin, 1995 - 762 p.
ADVERTISING
SALES PROMOTION
COMMUNICATION IN MARKETING
HF5823 / B442I 1995
Introduction to advertising and promotion : an integrated marketing communications prespective - 3rd ed. - Chicago, Ill. : Irwin, 1995 - 762 p.
ADVERTISING
SALES PROMOTION
COMMUNICATION IN MARKETING
HF5823 / B442I 1995