Fitzsimmons, James A.,
New service development : creating memorable experiences - Thousand Oaks, Calif. : Sage, 2000 - 328
SERVICE INDUSTRIES--MANAGEMENT
NEW PRODUCTS--MANAGEMENT
PRODUCT MANAGEMENT
CUSTOMER SERVICES
HD9980.5 / N487
New service development : creating memorable experiences - Thousand Oaks, Calif. : Sage, 2000 - 328
SERVICE INDUSTRIES--MANAGEMENT
NEW PRODUCTS--MANAGEMENT
PRODUCT MANAGEMENT
CUSTOMER SERVICES
HD9980.5 / N487