Hendon, Donald W.
Classic failures in product marketing : marketing principles violations and how to avoid them - Westport, Conn. : Quorum, 1989 - 205
MARKETING--UNITED STATES
PRODUCTION MANAGEMENT--UNITED STATES
HF5415.15 / H462C
Classic failures in product marketing : marketing principles violations and how to avoid them - Westport, Conn. : Quorum, 1989 - 205
MARKETING--UNITED STATES
PRODUCTION MANAGEMENT--UNITED STATES
HF5415.15 / H462C