Bodian, Nat G.
Direct marketing rules of thumb : 1,000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program - New York, N.Y. : McGraw-Hill, 1995 - 403
DIRECT MARKETING
TELEMARKETING
ADVERTISING DIRECT--POSTAL SERVICE
HF5415.126 / B624D
Direct marketing rules of thumb : 1,000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program - New York, N.Y. : McGraw-Hill, 1995 - 403
DIRECT MARKETING
TELEMARKETING
ADVERTISING DIRECT--POSTAL SERVICE
HF5415.126 / B624D