Bruner II, Gordon C.
Marketing scales handbook : a compilation of multi-item measures / Gordon C. Bruner II, Paul J. Hensel - Chicago, Ill. : American Marketing Association, 1992 - 1315 p.
Includes bibliographical references and indexes
0877572518 0877572267
MARKETING RESEARCH--STATISTICAL METHODS--HANDBOOKS, MANUALS, ETC.
SCALING (SOCIAL SCIENCES)--HANDBOOKS, MANUALS, ETC.
HF5415.3 / B786M
Marketing scales handbook : a compilation of multi-item measures / Gordon C. Bruner II, Paul J. Hensel - Chicago, Ill. : American Marketing Association, 1992 - 1315 p.
Includes bibliographical references and indexes
0877572518 0877572267
MARKETING RESEARCH--STATISTICAL METHODS--HANDBOOKS, MANUALS, ETC.
SCALING (SOCIAL SCIENCES)--HANDBOOKS, MANUALS, ETC.
HF5415.3 / B786M