Bruner II, Gordon C.
Marketing scales handbook : a compilation of multi-item measures volume III / Gordon C. Bruner II, Paul J. Hensel - Chicago, Ill. : American Marketing Association, 2001 - 1651 p.
0877572909
MARKETING RESEARCH--STATISTICAL METHODS--HANDBOOKS, MANUALS, ETC.
SCALING (SOCIAL SCIENCES)--HANDBOOKS, MANUALS, ETC.
HF5415.3 / B786M
Marketing scales handbook : a compilation of multi-item measures volume III / Gordon C. Bruner II, Paul J. Hensel - Chicago, Ill. : American Marketing Association, 2001 - 1651 p.
0877572909
MARKETING RESEARCH--STATISTICAL METHODS--HANDBOOKS, MANUALS, ETC.
SCALING (SOCIAL SCIENCES)--HANDBOOKS, MANUALS, ETC.
HF5415.3 / B786M