Shawanluck Kunathikornkit
Investigation of the relationships among three dimensions of source credibility and the issue/personal involvement in Thai advertising communication Thai influence audience's purchase intentions : an elaboration processing perspective - Bangkok : Faculty of the Graduate School of Bangkok Univ., 1997 - 234
ADVERTISING
BANGKOK UNIVERSITY--DISSERTATIONS, ACADEMIC
Investigation of the relationships among three dimensions of source credibility and the issue/personal involvement in Thai advertising communication Thai influence audience's purchase intentions : an elaboration processing perspective - Bangkok : Faculty of the Graduate School of Bangkok Univ., 1997 - 234
ADVERTISING
BANGKOK UNIVERSITY--DISSERTATIONS, ACADEMIC