Blattberg, Robert C. 1942-
Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas - Boston, Mass. : Harvard Business School Pub. Co., c2001 - 228 p. : ill.
Includes bibliographical references and index
0875847641
RELATIONSHIP MARKETING
CUTOMER SERVICES--MARKETING
CUSTOMER RELATIONS
CUSTOMER LOYALTY
HF5415.55 / B527C
Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas - Boston, Mass. : Harvard Business School Pub. Co., c2001 - 228 p. : ill.
Includes bibliographical references and index
0875847641
RELATIONSHIP MARKETING
CUTOMER SERVICES--MARKETING
CUSTOMER RELATIONS
CUSTOMER LOYALTY
HF5415.55 / B527C