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Sparks, Glenn Grayson

Media effects research : a basic overview / Glenn G. Sparks - Australia : Wadsworth/Thomson Learning, c2002 - 221 p. - Wadworth series in mass communication and journalism .

Includes bibliographical references and index

ISBN: 0534545866

Subjects--Topical Terms:
MASS MEDIA--SOCIAL ASPECTS
MASS MEDIA--RESEARCH--METHODOLOGY

LC Class. No.: HM1206 / S627M

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