Charles W. Lamb
Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel - 6th ed. - Australia : South-Western, c2002 - 751 p. + 1 CD-ROM
Includes index
Includes bibliographical references and index
0324125674 0324068611
MARKETING
MARKETING--MANAGEMENT
HF5415 / L352M 2002
Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel - 6th ed. - Australia : South-Western, c2002 - 751 p. + 1 CD-ROM
Includes index
Includes bibliographical references and index
0324125674 0324068611
MARKETING
MARKETING--MANAGEMENT
HF5415 / L352M 2002