Kotler, Philip.
Marketing management / Philip Kotler - Milennium ed. , international ed. - Upper Saddle River, N.J. : Prentice Hall International, c2000 - 718 p. : col. ill. - CRC series : modern mechanics and mathematics ; 2 .
Includes bibliographical references and indexes
0130156841
MARKETING--MANAGEMENT
HF5415.13 / K674M 2000
Marketing management / Philip Kotler - Milennium ed. , international ed. - Upper Saddle River, N.J. : Prentice Hall International, c2000 - 718 p. : col. ill. - CRC series : modern mechanics and mathematics ; 2 .
Includes bibliographical references and indexes
0130156841
MARKETING--MANAGEMENT
HF5415.13 / K674M 2000