Peter, J. Paul
A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr. - 7th ed. - Burr Ridge, Ill. : Irwin, c1997 - 368 p. : ill. - Irwin series in marketing .
Includes bibliographical references and indexes
0256202818
MARKETING--MANAGEMENT
HF5415.13 / P473P 1997
A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr. - 7th ed. - Burr Ridge, Ill. : Irwin, c1997 - 368 p. : ill. - Irwin series in marketing .
Includes bibliographical references and indexes
0256202818
MARKETING--MANAGEMENT
HF5415.13 / P473P 1997