Cohen, William A. 1937-
The practice of marketing management : analysis, planning, and implementation / William A. Cohen - 2nd ed. - New York, N.Y. : Macmillan Pub. Co., c1991 - 693 p. : ill.
Includes bibliographical references and index
0023231718
MARKETING--MANAGEMENT
HF5415.13 / C633P 1991
The practice of marketing management : analysis, planning, and implementation / William A. Cohen - 2nd ed. - New York, N.Y. : Macmillan Pub. Co., c1991 - 693 p. : ill.
Includes bibliographical references and index
0023231718
MARKETING--MANAGEMENT
HF5415.13 / C633P 1991