BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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Phillips, Pamela M.

Fashion sales promotion : the selling behind the selling / Pamela M. Phillips, Ellye Bloom, John D. Mattingly - New York, N.Y. : Wiley, c1985 - 223 p. : ill. - The Wiley retail fashion merchandising and management series .

Includes bibliographical references and index

ISBN: 0471861464

Subjects--Topical Terms:
ADVERTISING--FASHION
FASHION MERCHANDISING

LC Class. No.: HF6161 .C44 / P444F

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