BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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Lovelock, Christopher H.

Instructor's manual with solutions services marketing : text, cases, & reading / Christopher H. Lovelock - Englewood Cliffs, N.J. : Prentice-Hall, c1984 - 222 p. : ill.

ISBN: 013806802X

Subjects--Topical Terms:
SERVICE INDUSTRIES--MARKETING
SERVICE INDUSTRIES--MARKETING--HANDBOOKS, MANUALS, ETC.

LC Class. No.: HF5415.122 / L683I

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