Dillon, William R.
Essentials of marketing research / William R. Dillon, Thomas J. Madden, Neil H. Firtle - Homewood, Ill. : Irwin, c1993 - 556 p. : ill. - Irwin series in marketing .
Includes bibliographical references and index
0256081123
MARKETING RESEARCH
HF5415.2 / D544E
Essentials of marketing research / William R. Dillon, Thomas J. Madden, Neil H. Firtle - Homewood, Ill. : Irwin, c1993 - 556 p. : ill. - Irwin series in marketing .
Includes bibliographical references and index
0256081123
MARKETING RESEARCH
HF5415.2 / D544E