Cravens, David W.
Strategic marketing / David W. Cravens - 6th ed. , international ed. - Boston, Mass. : Irwin/McGraw-Hill, c2000 - 752 p. : ill. - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and index
0071169415
MARKETING--DECISION MAKING
MARKETING--MANAGEMENT
MARKETING--MANAGEMENT--CASE STUDIES
HF5415.135 / C728S 2000
Strategic marketing / David W. Cravens - 6th ed. , international ed. - Boston, Mass. : Irwin/McGraw-Hill, c2000 - 752 p. : ill. - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and index
0071169415
MARKETING--DECISION MAKING
MARKETING--MANAGEMENT
MARKETING--MANAGEMENT--CASE STUDIES
HF5415.135 / C728S 2000