BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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Usunier, Jean-Claude

Marketing across cultures / Jean-Claude Usunier - 3rd ed. - Harlow : Financial Times/Prentice Hall, 2000 - 627 p. : ill.

Includes bibliographical references and index

ISBN: 0130106682

Subjects--Topical Terms:
EXPORT MARKETING--SOCIAL ASPECTS
INTERNATIONAL BUSINESS ENTERPRISES--SOCIAL ASPECTS
INTERCULTURAL COMMUNICATION

LC Class. No.: HF1416 / U786M 2000

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