BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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Lusch, Robert F.

Retail marketing / Robert F. Lusch, Patrick Dunne, Randall Gebhardt - 2nd ed. - Cincinnati, Ohio : South-Western, c1993 - 864 p. : ill.

Includes index

ISBN: 0538826975

Subjects--Topical Terms:
RETAIL TRADE--MANAGEMENT
MARKETING

LC Class. No.: HF5429 / L872R 1993

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