Lovelock, Christopher
Principles of service marketing and management / Christopher Lovelock, Lauren Wright - 2nd ed. , international ed. - Upper Saddle River, N.J. : Prentice Hall, c2002 - 436 p. : ill. (some col.)
Includes bibliographical references and index
0130950122
SERVICE INDUSTRIES--MARKETING--UNITED STATES
SERVICE INDUSTRIES--MANAGEMENT--UNITED STATES
HD9981.5 / L683P 2002
Principles of service marketing and management / Christopher Lovelock, Lauren Wright - 2nd ed. , international ed. - Upper Saddle River, N.J. : Prentice Hall, c2002 - 436 p. : ill. (some col.)
Includes bibliographical references and index
0130950122
SERVICE INDUSTRIES--MARKETING--UNITED STATES
SERVICE INDUSTRIES--MANAGEMENT--UNITED STATES
HD9981.5 / L683P 2002