Brands : visions and values /
edited by John Goodchild and Clive Callow
- Chichester : Wiley, c2001
- 161 p. : ill.
- UKSIP series .
Includes bibliographical references and index
0471497428
BRAND NAME PRODUCTS--VALUATION--MANAGEMENT
HD69 .B7 / B726
Includes bibliographical references and index
0471497428
BRAND NAME PRODUCTS--VALUATION--MANAGEMENT
HD69 .B7 / B726