Jagpal, Sharan 1947-
Marketing strategy and uncertainty / Sharan Jagpal - New York, N.Y. : Oxford Univ. Press, 1999 - 334 p. : ill.
Includes bibliographical references and indexes
0195125738
MARKETING
STRATEGIC PLANNING
MARKETING--MANAGEMENT
MARKETING--DECISION MAKING
HF5415 / J336M
Marketing strategy and uncertainty / Sharan Jagpal - New York, N.Y. : Oxford Univ. Press, 1999 - 334 p. : ill.
Includes bibliographical references and indexes
0195125738
MARKETING
STRATEGIC PLANNING
MARKETING--MANAGEMENT
MARKETING--DECISION MAKING
HF5415 / J336M