Duncan, Thomas R.
IMC : using advertising and promotion to build brands / Tom Duncan - International ed. - Boston, Mass. : McGraw-Hill, c2002 - 783 p. : ill. (chiefly col.)
Includes bibliographical references and index
0071123318
BRAND NAME PRODUCTS--MARKETING--MANAGEMENT
HF5415.13 / D862I 2002
IMC : using advertising and promotion to build brands / Tom Duncan - International ed. - Boston, Mass. : McGraw-Hill, c2002 - 783 p. : ill. (chiefly col.)
Includes bibliographical references and index
0071123318
BRAND NAME PRODUCTS--MARKETING--MANAGEMENT
HF5415.13 / D862I 2002