Parry, Mark Edward 1957-
Strategic marketing management : a means-end approach / Mark E. Parry - New York, N.Y. : McGraw-Hill, c2002 - 275 p. : ill. - The McGraw-Hill executive MBA series .
Includes bibliographical references and index
0071372229
MARKETING--MANAGEMENT
HF5415.13 / P377S
Strategic marketing management : a means-end approach / Mark E. Parry - New York, N.Y. : McGraw-Hill, c2002 - 275 p. : ill. - The McGraw-Hill executive MBA series .
Includes bibliographical references and index
0071372229
MARKETING--MANAGEMENT
HF5415.13 / P377S